“Client engagement”. It’s hard. It takes time, building trust, value and guidance. Oh, and ultimately results, right? So, how do you decide on a strategy to “engage” your clients, as well as the tactics to use? I’d love to hear your thoughts on what you do to effectively do the client engagement thing!
I like this article from HubSpot “Everyone Talks Engagement, Nobody Knows What it Means”. Author Dan Lyons lays out a good case for building better engagement, citing the following statistics in his piece:
- 88% of customers say they don’t want to engage with brands.
- 75% of CMOs interviewed said they don’t know how to engage with customers.