Golfers want to buy a better game

Look at 3 different golf coach/golf course websites, navigate to “lessons” and see if you can find a success story or any reasons why you should engage with that coach or course. Watch the video version I bet at least 2 will have “1 lesson = $ or buy 3 for $ and save X”…

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Golf Pros – stop doing nothing and grow

Here’s a quick client campaign success story shows the benefit of “actively engaging” with your golfers. I’ll call it “How to Make $25K in 12 Hours”. PGA Professionals can definitely make it rain. I hear the comment all too often that “the industry is in trouble, too many people don’t play enough, not enough people…

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The importance of “why”

I met RetailTribe CEO Ian James in 2013 at the PGA Merchandise Show. I didn’t know him, but saw him present, introduced myself afterwards, and have worked under him and for RetailTribe ever since.  You may be asking, “Why should I care?”. If you’re a golf professional, or a content marketer or a business owner,…

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Good Guy PGA Pro

Enjoyable early morning round at Bella Vista courtesy of Eric Pevoto. I’ve mentioned Eric before, and still maintain he’s one of the best PGA Pros I know in the biz. Thanks Eric!    Shot 78 without doing much of anything “good”, but didn’t wail any tee shots OB left, so that’s encouraging. 33 putts, made…

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How high do you rate “listening” to clients in terms of importance?

This is an open post to RetailTribe clients (and golf pros on the fence about inbound marketing in general) about the importance of follow up to customers, and how important “listening” is.  “Selling results” is your job in growing the game,  your business, and increasing educational awareness about your products and process.  Let me know what you…

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Inbound for Golf: Don’t tell me what you do, tell me why you do it!

Estimated Reading Time:  1 minute I’m a huge fan of selling the “why”, and this blog post from Social Media Philanthropy states the concept well. Nic Drezins is the Director of Junior Golf Development at the Rob Noel Golf Academies in Louisiana.  He is promoting the PGA Junior League and driving business to his junior…

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Where was FlightScope when I was coaching in 2002?

I believe I remember correctly that back in 2002, you needed $75,000 or more to have a launch monitor or golf simulator at your facility.  A dream setup for video was a three camera system consisting of down-the-line, above and behind the player, synced up and using V1 or something like Leadbetter or McLean had….

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