Golf Pros – stop doing nothing and grow

Here’s a quick client campaign success story shows the benefit of “actively engaging” with your golfers. I’ll call it “How to Make $25K in 12 Hours”. PGA Professionals can definitely make it rain. I hear the comment all too often that “the industry is in trouble, too many people don’t play enough, not enough people…

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The importance of “why”

I met RetailTribe CEO Ian James in 2013 at the PGA Merchandise Show. I didn’t know him, but saw him present, introduced myself afterwards, and have worked under him and for RetailTribe ever since.  You may be asking, “Why should I care?”. If you’re a golf professional, or a content marketer or a business owner,…

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Coaching: Sometimes, you have to let them just play

Fundamentals in football or business are essential, there’s no debating that. It’s what comes after that development process – execution of tactics, reaching that goal you’ve set that is important. To get there, having the confidence in your abilities to allow whatever process you’re involved in flow is essential.

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Taylor Swift and her “content-inbound” mixology

Content marketing.  Inbound marketing.  Permission-based marketing.  Can you tell I’m a HubSpot fan?  Why does this matter and how has Taylor Swift used a mix of these concepts to drive her 4 million copy best selling album 1989?  Attract, convert, close, delight indeed. I’m the father of two Taylor Swift fans.  They have tickets for an…

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5 Things I’ve Learned in 2014

1.  I prefer “quiet” over “noise”, understand why and don’t feel guilty about it.  This is one way I re-charge. 1.5.  Oddly enough, here’s another way I re-charge: 2.  I still have a long way to go in terms of actively listening.  The good thing is I’m getting better at doing so.  Listening well always leads…

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How high do you rate “listening” to clients in terms of importance?

This is an open post to RetailTribe clients (and golf pros on the fence about inbound marketing in general) about the importance of follow up to customers, and how important “listening” is.  “Selling results” is your job in growing the game,  your business, and increasing educational awareness about your products and process.  Let me know what you…

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