Golfers want to buy a better game

Look at 3 different golf coach/golf course websites, navigate to “lessons” and see if you can find a success story or any reasons why you should engage with that coach or course. Watch the video version I bet at least 2 will have “1 lesson = $ or buy 3 for $ and save X”…

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The importance of “why”

I met RetailTribe CEO Ian James in 2013 at the PGA Merchandise Show. I didn’t know him, but saw him present, introduced myself afterwards, and have worked under him and for RetailTribe ever since.  You may be asking, “Why should I care?”. If you’re a golf professional, or a content marketer or a business owner,…

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How to Build Your Personal Brand? Passion, Pride and Integrity!

Definition of “Branding”:  The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products I had a short Twitter conversation the other day with Ryan Nolan about social media use by PGA Golf Professionals in terms of increasing awareness about what they do, what programs they have…

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Active Marketing Event for PGA Professionals: Drive Revenue & Engagement (Video)

What golfer doesn’t like the challenge of trying to make five putts in a row, especially when the first two are basically in the “gimme” range?  What golfer doesn’t like personal attention from a PGA Professional, especially when it will help their game? PGA Professionals, check out my Monday Video Message to our RetailTribe clients…

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Good Morning to my RetailTribe Clients via Video

This is my video introduction to the 60+ PGA Professionals and golf facilities I partner with on a weekly basis as their RetailTribe U.S. Campaign Manager.  Today, I put my money where my mouth is with this different Video Monday Morning Message.  Working in the online marketing world where everyday communication is either via cell…

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For the PGA Professional: Do You Have a Personal Brand in the Works?

My role as a U.S. Campaign Manager for RetailTribe allows me to have incredible conversations every day with PGA Professionals around the country. We partner with them to actively market their specialized skills as coaches, club fitters and business people.  In a nutshell, through our online platforms, we help PGA Professionals build their local communities…

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Great Golf & Making Friends with Your Unconscious Self

**** Cool post coming at some point late Thursday ******** with pictures, etc. A fascinating thing is happening to me and it started about 6 weeks ago with a lesson with PGA Professional Joey Pohle a new position with RetailTribe and solid golf. Back playing competitive golf events this year was starting to cause me…

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Appitise can help golf courses “unscramble” mobile needs

Golf courses: Did you know that 91% of adults online use social media regularly? Did you know that only 22% of businesses actually have a dedicated social media manager? Credit to MediaBistro & AllTwitter for the stat! For PGA Members and golf course managers gearing up for the 2013 season, I have a suggestion when…

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