Golf Pros – stop doing nothing and grow

Here’s a quick client campaign success story shows the benefit of “actively engaging” with your golfers. I’ll call it “How to Make $25K in 12 Hours”. PGA Professionals can definitely make it rain. I hear the comment all too often that “the industry is in trouble, too many people don’t play enough, not enough people…

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I’m working on my engagement….how about you?

“Client engagement”. It’s hard. It takes time, building trust, providing value and guidance. Oh, and results, too. How best to “engage” your clients?

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Taylor Swift and her “content-inbound” mixology

Content marketing.  Inbound marketing.  Permission-based marketing.  Can you tell I’m a HubSpot fan?  Why does this matter and how has Taylor Swift used a mix of these concepts to drive her 4 million copy best selling album 1989?  Attract, convert, close, delight indeed. I’m the father of two Taylor Swift fans.  They have tickets for an…

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